EPIGENCARE

The skincare marketplace is undoubtedly one of the fastest rising market and a very promising one as it targets all range of customers. EpigenCare developed the first epigenetic-based skincare test in the world, which enables more accurate insight into a customer’s dynamic skin properties. EpigenCare aim to facilitate a major shift in the buying decision process – from a push method of the skincare product manufacturer/retailer to a pull method by the consumer. EpigenCare aims to upgrade the skincare market by

•  Providing consumers with a regularly updated skincare profile and suggested personalized skincare routines and/or products.
• Increasing revenue of skin care solution providers, retailers, and manufacturers by delivering smart, scalable data of consumer skincare profiles and predictive consumer purchase intentions.
• Creating an economy of constantly updated skincare profile data through cryptographic smart contract blockchain technology
•  Enabling transparency of usage of consumer data without revealing identifiable information through the blockchain in order to eliminate perceived intrusiveness of privacy from personalization
• Becoming a point of authority for desirable market data pertaining to skincare and other epigenetically measurable factors.

The current personalized skincare approach is mainly dependent on the following two methods:

Consultation - Many skincare brands have already responded by offering their consumers in-store skin consultations to assess their skin type and match them with the “right” product. Such advice can be considered to be educated guesswork and is typically too generalized such that most individuals receive very similar recommendations on skincare

Genetic Testing - Several companies provide personal DNA tests to assess a consumer’s genetics. These tests are based on SNP (single-nucleotide polymorphism) markers, which only reveal intrinsic risks or susceptibility to skin diseases in a small and specific population.

Consequently, this motivated the need for a better solution, a scientific approach for personalized skincare assessment that can measure dynamic changes in the skin. This requires an epigenetic, not genetic, based test which allows for the implementation of a recurring business model. It helps to remove the perceived intrusiveness of privacy traditionally associated with these types of direct-to-consumer tests by implementing blockchain technology without revealing identifiable information.

TOKEN USAGE

The EpigenCare token, abbreviated as “EPIC”, serves the following functions:

 Acts as the transactional unit of access into EpigenCare’s data points for Requestors.

 Acts as an anonymous associator of the data points purchased by Requestors to the consumers.

 Incentivizes consumers to pay for additional skincare tests, thereby contributing additional data points for Requestors to potentially access.

BLOCKCHAIN FACILITATION OF TOKENS

Blockchain technology is highly useful in EpigenCare’s model because of transaction transparency and disintermediation. Through the blockchain, consumers have full, traceable awareness of how their data is being used by other companies.

 The EPIC tokens on the blockchain create a direct, self-perpetuating link between the consumer receiving better personalization and companies providing better personalization to them, without compromising consumer privacy. Transfer of EPIC for EpigenCare services and on the EpigenCare Network is facilitated by the Ethereum blockchain.

EPIGENCARE ICO

A pre-launch token sale, also known as an Initial Coin Offering (ICO), is offered in late Q1 2018 as a means to diffuse access tokens to the market on a wide-scale basis. Additionally, it serves to generate proceeds as the primary means to bring EpigenCare to market. EPIC tokens will be purchased with ETH (Ethereum) and will be transferred to the buyer within approximately six weeks of the ICO’s completion. Please join our ICO at https://www.epigencare.com/ico

TOKEN VALUE

Since EPIC tokens are of fixed supply and serve as transactional units of access into the EpigenCare Network, the market value of each EPIC potentially increases as there is an increase in demand for data. The more demand, the more tokens will be spent in the EpigenCare Network, returning them back into EpigenCare’s operating wallet.

WHY YOU SHOULD INVEST

The skin care market is a noticeable trend and demand for personalized skincare products is tremendously high among consumers worldwide, especially in Europe and North America. EpigenCare targets the personalized skin care solutions market via a more practical, and scientifically-oriented test. This will help revolutionize the skincare market and offer better services to customers. Please visit our website at https://ico.epigencare.com/ for all details regarding this project. You can download a copy of EpigenCare whitepaper at https://www.epigencare.com/docs/epigencare_whitepaper.pdf for every other details too.

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